Rethinking the traditions of feminine dress.

OMID is a Tel Aviv/London-based contemporary womenswear label created by Hadar Gertler. The designer's mindfully produced day-to-night wear defies antiquated preconceptions of restraint in womanhood, embracing contemporary styles of feminine dress.  celebrates a strong, beautiful, and effortlessly liberated lifestyle.
 
The name OMID is inspired by Hadar’s Persian grandparents and translates to hope in English, reflecting her personal aspirations as well as her desire to ingrain fashion with a conscience into her community and beyond through timeless  pieces designed with love and purpose.
 
OMID delivers a refined and luxurious collection that inspires and emphasizes individual style, transcending boundaries with perfectly tailored pieces inspired by Hadar’s own background as well as her life in London.
 
Modern yet timeless, OMID’s fine structured drapery complements classic designs, all cut from the finest quality fabrics.