Hadar Gertler’s career and style have evolved over time, shaped by the shifts and stages of her life. With a background outside the fashion world, she brings a perspective shaped by real life. Hadar gravitates toward pieces that feel soft yet modern, classic yet contemporary and able to support the rhythm of a full day, especially after becoming a mother.

Through her own experience and influenced by the women around her, Hadar developed a clear sense of what she wanted to wear: contemporary, feminine pieces with a little more ease and coverage, without the heaviness or traditional feel that often accompanies them. When she could not find clothing that reflected this balance of confidence, comfort and modernity, she created OMID by Hadar.

OMID, reflects her belief that women should feel free to define themselves and to dress in a way that expresses who they are at any stage of life. Guided by this philosophy, Hadar brings together her heritage and lived experience to offer a wardrobe that supports women in defining femininity and success on their own terms. Each collection is designed with an approachable sensibility, quality fabrics, thoughtful details, and versatile silhouettes. Her own evolution sits at the centre of the brand, grounding it in a perspective that feels resonant, relatable and intentional.